SNEAKERS N STUFF X AIR JORDAN
Client: Frame.gl
Date: Mars 2024
We created three short videos for Instagram and the SNS app to celebrate the release of two Air Jordan sneakers: the AJ4 Bred Reimagined and the AJ4 White Gold.
The first two videos highlighted the sneakers, while the third featured Stockholm-based hairstylist Sainabou Chune.
The campaign drew inspiration from ASCII art and a digital glitch technique called datamoshing.
The concept was developed in collaboration with Frame, while I managed the audio production.
